American Eagle, Journeys and Tillys CMOs on their 2026 back-to-school campaigns and strategy amid record spending and a more ...

Sydney Sweeney celebrated “low-rise season” on Instagram Wednesday, sharing images from her latest American Eagle campaign. sydney_sweeney/Instagram Sydney Sweeney’s waistband is heading south for the ...

Even with Syd, American Eagle women’s bottoms sales are still short. Despite the attention around American Eagle’s controversial “Sydney Sweeney Has Great Jeans” campaign and the follow-up “Syd For ...

American Eagle welcomed festivalgoers to its “American Eagle Jeans Country” experience at Stagecoach Festival over the weekend. The brand served as the exclusive apparel and denim sponsor of the ...

Sydney Sweeney and American Eagle have teamed up for a new ad campaign for the brand's denim shorts. In a video shared on social, Sweeney says, "What brand am I wearing? Yeah, that one." It's a sly ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Sydney Sweeney is back with a new American Eagle partnership — but is it as controversial as her "good jeans" campaign? On Wednesday, the clothing company unveiled its latest ad with the Euphoria ...

April 15 (Reuters) - American Eagle Outfitters (AEO.N), opens new tab shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweeney, a year after a ...

It's time to say hello to "Syd." Months after conversation – and controversy – erupted over Sydney Sweeney's American Eagle jeans ad campaign, the star is back for a new summer spin on shorts with the ...

Sydney Sweeney has teamed up with American Eagle again for a sexy summer campaign following her previously controversial ad with the company. Sweeney, 28, posed for the brand’s “Syd for Short: ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min American Eagle partners with ...

Sydney Sweeney shared her first American Eagle post since the brand’s controversial “Sydney Sweeney Has Great Jeans” campaign sparked backlash in July 2025. sydney_sweeney/Instagram Sydney Sweeney is ...