Asus, known for its powerful ROG gaming phone and stylish Zenfone models, is stepping away from phones as its priorities ...

An unconfirmed report early this month suggested Asus was pulling back on its smartphone plans, but the company declined to ...

ASUS had already reduced its phone range in recent years. The Zenfone series shrank, and ROG Phone releases became less ...

ASUS has reportedly confirmed that the company has decided to shift focus from smartphones to AI PCs, and physical AI ...

Asus has halted smartphone development for 2026, suspending new Zenfone and ROG models as it pivots toward AI hardware, ...

Although June 2023 isn’t all that long ago, the Zenfone 10 came out just before the mobile world went AI mad, and the phone ...

From quirky Android maker to AI hardware player, Asus shuts down its phone business as competition tightens everywhere ...

ASUS has confirmed it will no longer launch new smartphones, quietly signalling an exit from the phone market. Here’s what it ...

Asus has effectively shoved its phone dreams in a drawer and walked away. An unconfirmed report earlier this month said Asus was pulling back on smartphones, and now Asus chairman… Asus has ...

Asus will continue to support existing smartphones with software updates and warranty assistance, says Chairman Jonney Shih.

Asus announced on January 2, 2026, that it will not launch new smartphones in 2026, marking a strategic retreat from the ...