Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it’s ...

The transaction is expected to close in the third quarter of 2026 Big Brand partnered with Percheron Capital in 2021 Belle Tire was founded in 1922 Big Brand Tire & Service, which is backed by ...

Belle Tire said in a statement there were no plans to close any locations, and no layoffs are expected. Don Barnes III is to stay on as the company's president, the statement said. The deal is ...

Spider-Man: Brand New Day' set a $309 million promotional campaign record. But the brands that paid to appear on screen tell the real story about advertising's future.

In the past six years, the pharmaceutical industry has sought to show itself to the world more than ever before. The COVID-19 pandemic brought these companies into the spotlight and, rather than shy ...

A shocking new video has revealed the harrowing ordeal endured by the beloved mother bald eagle from Big Bear Lake — an incident that has left her fighting for her life. Footage captured by Duke ...

Brands have long recognized the FIFA World Cup as one of the world’s biggest marketing opportunities. With billions of viewers following the tournament, companies invest heavily in sponsorships, ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → One quick note before the main ...

Sour Strips demonstrates that if brands are positioned in the right way, consumers will follow them the way they follow ...

Brands have seen their power diminish as creators dominate the scene during the 2026 FIFA World Cup. That’s changing how ...

Despite the dominance of YouTube as a social media platform for American adults, many pharma brands aren’t optimizing content for the platform. A polished commercial built for CTV may not translate to ...

One of this summer’s hottest trends? Brazilcore. It’s defined by key pieces, all borrowed from the Brazilian wardrobe and creeping into the summer’s street style: Brazil’s soccer jersey, Havaianas, ...