Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

This is the worst marketing of 2025 (with some good examples too), breaking down campaigns and rebrands from Friend, Cracker ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

The Association of National Advertisers (ANA) has just announced its annual Word of the Year, and for the first time, two ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet ...

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

California banned sweepstakes casinos in October 2025. The law will take effect on January 1, 2026. Here's a brief update to ...