Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

As the Olympic Games kicked off on February 6, Intuit unveiled the second phase of its QuickBooks "Outdo" marketing campaign. This initiative highlights the product's AI capabilities tailored for ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results. It gathers as many conversions as possible ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer ...

The independent nonprofit is devoted to helping professionals move past hype and into concrete practical implementations of ...

That last one catches a lot of first-year freelancers off-guard, leading to a big tax bill in April. “A lot of people think ...

If you're leading an accounting firm in early 2026, you feel the pressure. Every conference promises AI will transform the profession. Every vendor has a new automation story. Every article warns that ...

The technology firm said brands were gradually deploying influencers as performance partners across the consumer decision ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.