Steam researcher, marketing consultant, and indie game advisor Chris Zukowski has been talking about a new "golden age" of indie games on Steam for a while now, so I was keen to dig into the idea ...
TL;DR: Games analyst Chris Zukowski highlights that most Steam users buy games they never play, driven by a collector mindset and frequent sales. This impulse buying creates a lucrative market for ...
According to Zukowski, the majority of individuals purchasing a game will never actually launch it. Notably, this ratio becomes even more pronounced for titles featured in bundles like Humble Bundle.
Steam expert and indie game advisor Chris Zukowski returned to GDC this month to pry open the wall of Valve's PC gaming empire and peer into its machinations. His panel, attended by GamesRadar+, ...