The original X100 was a distinctly imperfect camera, when launched, fourteen years ago today, but the underlying appeal of ...

Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras ... This new Hasselblad lens matches Fuji’s medium format zoom lens for the GFX cameras. The XCD 20 ...

This is the case this week, as Fujifilm updates the firmware on three of its XF zoom lenses. Zoom lenses are among the most popular as they cover multiple focal lengths in one lens. It used to be ...

The Fujifilm XF 16-50mm f/2.8-4.8 R LM WR is the company’s latest kit lens and it offers the same f/2.8 maximum aperture as ...

This could be the most useful iPhone 16 Pro camera upgrade for me, if the rumors are true. According to respected tech ...

At IBC 2024 in Amsterdam, Blazera Lens was showing what they are claiming is the World's first autofocus anamorphic lenses.

Is this the wide-angle zoom Fujifilm users have been waiting for? Meet the Sigma 10-18mm F2.8 DC DN | Contemporary ...

Take advantage of deals and sales up to $422 off Fujifilm cameras for photography including beginner and instant models you ...

From instant cameras to high-end mirrorless bundles, Target has some amazing discounts for Fujifilm cameras at budget-friendly, middle-of-the-road, and top-of-the-line. I have been a writer since 2006 ...

Combined with the advanced X-Processor 5 imaging engine ... opening it up to more shooting possibilities. This Fujifilm GFX100S II camera and lens bundle deal is the same price as it is when ...

Started in 2021, the Fujifilm sponsored GFX Challenge Grant Program aims to foster talent and creativity on a global scale.

The new BLAZAR APEX 1.33x Anamorphic AF lenses are still in prototype and will work with cameras featuring S35 sensors. The ...