Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising ...

Last weekend, I discussed a Google “Yellow Pages” strategy unfolding in “Google targets $100 billion Yellow Pages industry?” and “Google Yellow Pages?: Google SERPs map enhanced local directory ...

For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300×250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending. Hourly ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

You want to contact an organisation or a person, or even a nearby tailor. What do you do? Pick up your phone or laptop, search for ‘tailors near me’ or whichever service is required and give them a ...