INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering targeted ads on Internet-delivered live ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. SAN ANSELMO, CA - NOVEMBER 27: In this photo illustration, a Cyber ...

As the US Department of Justice aims to break up Google's alleged ad tech monopoly, experts say that remedies sought in the antitrust trial could potentially benefit not just advertisers and ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. Industry report finds organic traffic is down, making paid ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from ...