Additionally, Ro was the fifth-most seen brand during the 2025 World Series, with three separate spots — including its Serena Williams-led GLP-1 ad.

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way ...

Spot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suit ...