United Airlines has undergone several logo changes since its inception in 1931 ... of the brand identity of any company.

The word "Netflix" is in all caps on a white background with the letters "N" and "F" taller than the other characters. However, there was no record ... purple image as its logo for three years ...

its rebrand featured no cars. Ditching its previous all-caps logo, Jaguar is now stylised as JaGUar. The company's new logo consists of gold custom-font letters that spell out Jaguar in lowercase ...