The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

America is home to some of the most productive salmon waters in the world, with rivers, bays, and coastal regions that draw ...

The expert anglers at Milliken Fishing discuss how an accidental invention became the perfect fishing lure. Greene says she's ...

From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Tactical Bassin Bass Jig Buyer’s Guide Video, Top Lures Used on Lake Okeechobee During the Bassmaster EQ Tournament, and ...

There’s another option. You have a lure that people like and want to buy. You have an opportunity to make “The Big Deal.” ...

Although the traditional trout season is closed, anglers can take advantage of productive fall fishing opportunities for ...

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.