EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to ...
Mid- and far-infrared birefringent crystals are key functional materials for polarization control, laser technologies, and ...
A novel apparatus at the U.S. Department of Energy's (DOE) Argonne National Laboratory has made extremely precise ...
The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...
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EDO launches ‘Always On’ measurement with NBCU, Paramount
EDO, a TV measurement platform provider, has launched EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ ...
The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...
Google has forced UK television audience measurement bodies Barb and Kantar Media to suspend a newly launched service that ...
When AI prioritizes uniform productivity, it excludes. When it accounts for human variability, it unlocks overlooked talent.
Commercial TV body Thinkbox criticised YouTube’s decision, calling the video platform out for lack of transparency.
An innovative arrangement employing diverse electronic and optical principles and components leads to precision frequency within the terahertz band.
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