It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As manual ways and old lead generation platforms fail to be precise, LinkedIn AI agents are becoming a game-changer.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Drive Your Dzire carries a dual narrative targeting fleet and commercial audiences, and younger, first-time car buyers and ...

In building its AI-powered job search, now available to all users, LinkedIn chose to distill large models and improve its understanding of queries.

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul ...

In a profession traditionally reliant on referrals and reputation, the digital evolution of the legal sector has brought search engine visibility to the forefro ...

Gucci owner Kering said it was hiring Renault boss Luca de Meo as its new CEO to help revive the debt-laden luxury ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

Yahoo Mail is betting on artificial intelligence and mobile-first design to reinvent itself for a younger, digitally native ...

Boost visibility and opportunity by building your personal brand on LinkedIn. Here are 4 smart, actionable ways to stand out ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...