The group approved five grant award agreements and advanced two projects to grant award negotiations, which will move forward ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As manual ways and old lead generation platforms fail to be precise, LinkedIn AI agents are becoming a game-changer.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

In a profession traditionally reliant on referrals and reputation, the digital evolution of the legal sector has brought search engine visibility to the forefro ...

Gucci owner Kering said it was hiring Renault boss Luca de Meo as its new CEO to help revive the debt-laden luxury ...

Yahoo Mail is betting on artificial intelligence and mobile-first design to reinvent itself for a younger, digitally native ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

As tariffs on imported goods are expected to rise experts say you might soon feel the impact at your local grocery store. Consumer Investigator Caresse Jackman spoke with the Consumer Federation of ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

Molly Luton has been appointed chief strategic communications officer at Johnson City, Tenn.-based Ballad Health. In her new role, Ms. Luton will oversee media relations, communications strategy and ...