Amazon remains the king of the e-commerce arena. Its sheer size and heavy-handed management of its online shopping mall, however, isn’t necessarily what the marketplace wants anymore. A fast-growing ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

We hope that the title of this post has piqued your interest enough to keep reading. By the way, it only took a few seconds. Isn’t it? That is the basic idea behind pre-roll video ads: Show viewers ...

Imagine the iconic golden arches. I am sure you saw the famous McDonald’s logo just then, didn’t you? This is why brand consistency is so vital. Well, let’s begin with a thought experiment. Imagine ...

Check out this Comprehensive Guide to Consistency in Branding: Why It Matters and How to Achieve It for your long-term Business success! Most businesses think their logo is their brand. It's not. Your ...