Korean food company Paldo said Tuesday it will launch a children's beverage branded with Korea's iconic cartoon character Pororo in Indonesia this year through a partnership with a local company.

Cartoons, animations and toys are themes that capture the hearts and imagination of children and sometimes adults, too. Hotels take advantage of this, developing packages involving famous characters.

South Korean animator Choi Jong-Il knew he had a hit on his hands when Pororo the penguin hopped onto TV screens back in 2003. Choi's previous creations had failed to grab the undivided attention of ...

Korean food company Paldo said Tuesday it will launch a children's beverage branded with Korea's iconic cartoon character Pororo in Indonesia this year through a partnership with a local company.