The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst ...

In lieu of specific numbers from Amazon, Adobe’s insights into broader ecommerce spending during the Prime Day period — which cover over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 ...

The online retailer said 2025 was the biggest Prime Day ever, with more than $24 billion in estimated sales. The most common purchases include kids apparel, home security products, and school supplies ...

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according ...

Amazon stretched out its annual Prime Day sales event so that it lasted four days and, as a result, blew away previous sales ...

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

Amazon Prime Day results were mixed with web traffic down but growth estimates up 4.9%. Year-to-date consumer momentum ...

The four-day summer sales event officially ends tonight, Friday, July 11. This is the tech giant's 11th Prime Day event ...

A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.