Walmart’s advertising ambitions are growing. So it bought a TV manufacturer. On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion. Why? To boost ...
Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.
I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke ...