WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Facebook's parent company finally brings ads to WhatsApp, straying from the hit messaging app's founding principles ...