US lingerie brand Victoria's Secret is facing pressure from activist investor Barington Capital Group to replace its board of directors and rescind its recently adopted shareholder rights plan.

Activist investor Barington Capital Group is pushing Victoria's Secret to alter its board and end a recently adopted "poison pill" plan, according to a letter to the lingerie maker's shareholders on Monday.

Barington Capital urged Victoria's Secret to replace its board with directors experienced in brand revitalization, criticizing CEO Hillary Super's leadership strategy.