Competition heats up as a popular Mexican restaurant coincidentally launches a new menu item on the same day as Chipotle.

Fresh corn is grilled, then kernels are cut off the cob. The cobs are used to make a corn and poblano crema which is combined with the grilled kernels in the finished dish.

This industry leader, which completed its first-ever stock split, has rallied 271% over the trailing-three-year period.

Starbucks hired former Chipotle CEO Brian Niccol to overhaul the company in September 2024; will his fresh ideas take the company's shares out of its multi-year channel trading pattern?