The much-anticipated comeback of Retro Diet Cherry Coke is here, exclusively at Kroger stores this summer. Fans of the iconic ...

"We are humbled by the opportunity to collaborate with such esteemed institutions." Coca-Cola announces game-changing ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

The iconic red and white logo of Coca-Cola has long been a symbol of American refreshment and a staple in countless homes.

For decades, the familiar red and white logo of Coca-Cola has symbolized refreshing consistency. But a recent wave of what ...

For a limited time, Cravers (AKA White Castle fans) can order “Ironheart”-inspired Fanta beverage, dubbed the “Mechanized Mix,” through the Coca-Cola Freestyle machine. It’s available in a regular, ...

The Drum caught up with the head of the streaming giant’s Creative Lab in Cannes, where it was unveiling a new global Creative Lab Hub and its first Creative Council. But underneath the headlines lies ...

PEP faces pressure in North America as snack demand softens. Yet, it bets on smaller packs and healthier options to rebound.

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Bazooka Brands and The Hershey Co., among others, also announce new initiatives, partnerships and accolades. NATIONAL REPORT ...

When Gabe Mosser took the mound at Coca-Cola Park last Thursday night, it was not the first time he had pitched from that ...

I have no doubts about it: middle managers are the unsung heroes of any brand’s culture. Just think about all the roles they play on any given day and the tough positions they often find themselves in ...