Vote for the best campaign of July 2026

As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay ...

Retail and restaurant brands winning the most repeat purchases—Ad Age Brand Loyalty Tracker

Amazon and McDonald’s headline the latest Ad Age Brand Loyalty Tracker as purchase frequency and spending shift across major restaurant and retail brands.

Liquid Death, MrBeast’s Feastables are kindred spirits in long-awaited collab

A new peanut butter cup sparkling water, and a wild ad supporting it, have their origins in a 2023 tweet.

Conscious Minds’ Ashley Richardson-George on building better strategy

Strategists who “ask the why and hone their pattern recognition are becoming more and more valuable,” according to Conscious ...

TBWA refreshes global visual identity, emphasizing the human touch

The redesign introduces new typography, colors and graphics while giving local agencies room to shape the system.

What’s powering the next era of local advertising: Live from Locality Cafe

Explore expert insights on the future of local advertising, audience intelligence and publisher partnerships from Ad Age ...