TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

A peek into fintech app Betterment's nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.