To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry ...

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges ...

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges ...

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences ...

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving ...

Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and ...

Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In ...

When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of ...

Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.