Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.” Hotels.com is ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is ...

The luxury giant generated revenue of €20.3bn (£17.3bn) in the first quarter of 2025, a 3% fall on an organic basis as it ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...