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As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...
Just 2.9% of marketers say their business is increasingly using AI to recruit, opting to use the tech in their search for ...
In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback ...
Forget the ‘silver bullet’ solutions promising confidence quick fixes, developing true self-belief requires deeper work.
Are marketers underestimating the practice, strategic skill and training needed to craft an effective agency brief?
Reaching 30,000 people a day, supplier of public sector language services Dals rebranded and hired a new marketing boss in a ...
Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.” Hotels.com is ...
After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...
Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...
Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...
Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large ...
X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...
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