The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings ...

Axel Springer is rolling out the new corporate structure it announced in September, dividing itself into what it calls a ...

A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...

There's a good chance it will, according to Stagwell's Assembly, which has issued a list of year-end predictions. Look for ...

The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program genres. In this week's edition, I look at #20-11, which have just as ...

An Apple ad shows how the technology can help people quit Quitters Day, when many people quit their New Year's resolutions.

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising ...

U.S. retail sales excluding automotive products this year increased 3.8% from the prior year for the key holiday sales season of November 1 through December 24, according to payments company ...

The agency created "Touchboard Discounts," a campaign that used touch technology to transform traditional outdoor billboards at a soccer stadium to create an interactive shopping experience for fans.

The Kansas State Wildcats defeated the NC State Wolfpack 28-19 to win the 2023 Pop-Tarts Bowl -- the annual college football bowl game played in Orlando, Florida, originally known as the Sunshine ...

The two games earned a total 65 million viewers with 48.4 million from Netflix national airings and 17 million viewers from CBS local TV market viewing, out-of-home viewing, mobile and web data from ...

July 2025 will mark the 40 th anniversary of actor Rock Hudson becoming the first American celebrity to come out as HIV/AIDS positive. Over in Spain, though, no public figure has ever done so, leading ...