Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.

The company is also piloting a video‑selfie age check in partnership with Yoti. Under this system, users can verify their age ...

Bluesky has delegated part of the verification responsibility to a group of selected “trusted verifiers.” These trusted ...

The messages, presented in court, reveal Zuckerberg's concerns over the risk that Instagram's growth could cannibalise ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Check My Ads, a non-profit advocacy group, has worked with Adalytics, which earlier accused DoubleVerify of allowing Fortune ...

This article looks at the ad campaigns seen during IPL 2025, highlighting how brands have used humour, celebrity appeal, and team narratives to connect with viewers.

We break down the landmark U.S. antitrust ruling against Google for monopolising publisher-side adtech tools, revealing what ...

The report also highlights a notable increase in new advertising activity during IPL 18, with 23 new categories and 96 new ...

The updated functionality allows Grok to personalise its replies based on earlier conversations. For example, the chatbot can now generate customised responses such as workout plans that align with a ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...