CTV vs. linear: who will claim the ad spend crown in 2025?
Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...
Even now, Dry January is an untapped moment for brands
I started to wonder whether it’s still a thing? Leaning into cliche, I pictured a healthier, more mindful Gen Z audience who ...
Ad industry foresees another publisher traffic hit as OpenAI’s AI agent, Operator, arrives
While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...
Always be blimpin’: Why Goodyear will never tire of blimps
The pioneer of marketing in the sky is finding new fans by leaning into the blimp’s silly side. Its comms chief tells The ...
Cracking the privacy code: how brands can adapt to 2025’s data rules
The future of marketing belongs to brands that can navigate stricter regulations and savvy consumers. Victoria Smith, head of ...
How audio advertising is redefining marketing in 2025 (and beyond)
On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...
Ad of the Day: Göteborg Film Festival asks cinema goers to be ‘disobedient’
The vignette film is a long-standing tradition for the event, with this year’s being created by Forsman & Bodenfors.
How to merge accessibility & marketing to reach a bigger audience in 2025
As we step into 2025, accessibility and inclusive design are non-negotiable in all aspects of marketing. Jonathan Hassell, ...
Women’s sport is growing in popularity – it pays to understand its audience
Ahead of a blockbuster summer of women’s sport, Sophie Marsh, women’s sport lead at Sport UNLIMITED (part of Accenture Song), ...
Opinion
Still WFH like WPP? Get back to where you once belonged
Creative freelancer Paul Burke is maddened by the remote work debate. Here, he makes a case for a complete return to the office.
Win hearts and wallets: your guide to loyalty success
Read this guide to learn how to craft loyalty strategies that inspire your customers to stay, spend, and share.
Workday’s rock‘n’roll approach: how CMO Emma Chalwin is making B2B fun again
B2B tech rarely gets to play the headliner, but one marketing boss is rewriting the rules. With bold campaigns featuring real rock legends, a commitment to ROI and a focus on skills over degrees, ...