Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be ...

Benoit Wiesser, ex-Chief Strategy Officer of Ogilvy Asia, and currently a Senior Partner, Strategy & Effectiveness, Ogilvy WW., writes how a fundamental and simple measurement mistake is hampering ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.