The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

However, the fact that McDonald’s had a plan in place leads me to what might be the most important sentence in McDonald’s USA ...

McDonald's USA has appointed Alyssa Buetikofer, CMO of McDonald's Canada, to the role of senior vice-president, CMO and ...

McDonald's USA unveils its new marketing leadership team to drive innovative growth and brand engagement strategies.

Tariq Hassan, who recently announced plans to leave the company, joined McDonald’s as its U.S. chief marketing and customer ...

McDonald's Chief Marketing Officer Tariq Hassan has announced his resignation, leaving a significant vacancy in the company's ...

Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...

Alyssa Buetikofer will assume the role of senior vice-president, CMO and and customer experience officer on 15 February 2025.

Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site announcing ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

McDonald’s announced Monday that U.S. CMO and customer experience officer Tariq Hassan is stepping down after three and a ...

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing ...