Insurance shoppers who assume Honda or Chevrolet will always be the cheapest bets are running on outdated instincts. Recent data on brandwide premiums points to a different winner, with a cluster of ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Forbes’ expert contributors share lessons from forward-thinking brands that most businesses can use to succeed in 2026.

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Every successful business has one thing in common — a strong brand name and company name. Think about Amul, Infosys, Apple, or Nike. Before their products reached millions, their names created ...

Celebrity endorsements and influencer marketing have long been staples of brand strategy. But in today’s digital landscape, authenticity and relatability are becoming far more valuable than fame.