On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...

Born Liu Kuo-Yung in 1946, Jason Pai Piao has starred in many films. However, all of them failed to garner much attention. It wasn't until 1975, when Pai signed a contract with Hong Kong's newly ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub ...

Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability, ...

Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the companies announced. Terms of the deal were not disclosed. The acquisition is intended to give ...