The Media Rating Council has granted accreditation to iSpot.tv’s system for national television ad-occurrence reporting. In order to measure advertising impressions and impact, iSpot built a system to ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
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