The internet is losing it over Buckshot Roulette’s newest ARG. This Game Theory breakdown explores why it may actually be unsolvable… at least for now.

Ahead of the Jan. 23 release of “Return to Silent Hill,” distributor Cineverse is taking an unconventional approach to film marketing, launching an Alternate Reality Game (ARG) to catch fire with ...

Someone ask Jeeves how to solve this. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. After Hours is an Augmented Reality Game, which means its ...

Hey, fellow Undertale and Deltarune fan. Did you know there was a Deltarune ARG going on? Did you know it's technically been going on for three years now? Yeah, neither did I! I first learned about ...

KANSAS CITY, Mo. — From NFL stadiums to a Scottish castle, Donna Kelce is stepping into a very different kind of competition. The mother of NFL stars Jason and Travis Kelce joins the celebrity cast of ...

If you played video games in the 1980s and ‘90s, then you’re probably already familiar with full-motion video (FMV), which was a way of telling stories using pre-recorded video files instead of the ...

“Do you think he’d actually want something serious?” my roommate asked, searching my face for the confirmation of what she really hoped but wouldn’t admit: Yes, he does. I am more cynical than she is, ...

On the heels of the first trailer drop for the hotly anticipated fifth and final season of The Boys at CCXP over the weekend, Sony Pictures Virtual Reality and Brazilian game studio Arvore have ...

For one night in 2005, the Mojave Desert glowed green. Microsoft inexplicably launched its then-new console, the Xbox 360, with a release event in a hangar in the desert. A Microsoft executive told ...

The identity of the masked wrestler from Survivor Series has reportedly been revealed, and the impact is going to be massive. A masked wrestler, reportedly Austin Theory, attacked during Survivor ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.