Remember when Instagram was a place we went to share photos and peruse the memories captured by friends and family? Back when the platform was a diary of snapshots of our favourit ...

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

Read eachvintage tagline, guess the product, then scroll for the reveal. These slogans became cultural touchstones through mysterious, glamorous language that could mean absolutely anything. Test your ...

Richard Dickson details how he’s employing the same pop culture playbook he used to resurrect Barbie at Mattel.

The K-pop star made a special appearance at the Guess Jeans Melrose flagship store Tommaso Boddi/Getty Hyunjin celebrated his new role as Guess' Global Brand Ambassador with a pop-up event in Los ...

Get in the spring of things with timeless pieces, craftsman denim and fine jewelry from L.A.’s newest boutiques. The ethically sourced fine jewelry brand founded in 2005 marks a new chapter by ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Sydney Sweeney is partnering with American Eagle for a new ad campaign, "Syd for Short." The team-up comes nearly a year after the Euphoria star sparked controversy with her for campaign, "Sydney ...

Sydney Sweeney has moved on from "great" jeans to sun-lit shorts. After combatting controversy over her 2025 American Eagle ad campaign, the Euphoria star has teamed up with the clothing company again ...

A new collaboration reimagines Guess Jeans’ Los Angeles roots through a Tokyo streetwear lens. On Monday, the denim brand launched a new collection with Hysteric Glamour, the Japanese streetwear brand ...