An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are ...

In a surprising turn of events, Stephen Curry, the NBA superstar and two-time MVP, has officially parted ways with Under Armour, marking the end of a notable 12-year partnership. This decision has ...

After his partnership with Under Armour ended, NBA star Stephen Curry was spotted wearing Nike sneakers during practice.

Kristyn Smith, a 43-year-old New Yorker who coaches other runners, was once a hardcore Nike devotee. In 2018 she began running in the brand’s Zoom Vaporfly 4%, the $250 mass-market version of the ...

Stephen Curry has been with Under Armour for more than twelve years, launching his signature Curry brand back in 2020.

The late Los Angeles Lakers great Kobe Bryant had a profound impact on countless younger players throughout his illustrious NBA career. Among those was Tristan Thompson, who still vividly recalls his ...

Curry will retain all rights to his popular “Splash” logo, which has appeared on his signature sneakers over the years. After ...

Head coach Doc Rivers and the Milwaukee Bucks are off to a neutral start 10 games into the NBA season, at just 6-4. While ...

Saturday’s five-game slate features an NBA TV doubleheader, tipping off with Cleveland hosting Memphis ( 5 ET | Tap To Watch ...

Health officials continue to investigate a botulism outbreak linked to recalled baby formula. The CDC is reporting 13 ...