Maverick Carter, Lebron James’ business partner, is advising a group of investors looking to put together an international ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

LeBron James is almost certainly going to be suiting up for his 21st consecutive All-Star Game in February, with confirmation of that fact coming either tonight or next week as starters and reserves ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Spotrac lists LeBron James as the all-time NBA leader in career earnings with $528.6 million. He was the league’s ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

As a high school player, LeBron was coveted by multiple shoe brands, including Reebok, Adidas and Nike, who he ultimately signed with. However, LeBron had lucrative deals on offer, namely from Reebok.

As a high school player, LeBron was coveted by multiple shoe brands, including Reebok, Adidas and Nike, who he ultimately signed with. However, LeBron had lucrative deals on offer, namely from Reebok.

The Hoophall Classic is an annual high school basketball showcase ... at the same time as his dad. LeBron signed a two-year contract extension with the Los Angeles Lakers this offseason with ...

LeBron James confesses to Jason ... being named first team all-state and being signed to the Notre Dame Fighting Irish. Eventually, he chose the basketball route and skipped the NCAA entirely ...

Dink Pate became the youngest professional basketball player in American history after signing with the G League Ignite last year when he was just 17 years old. After the Ignite folded, he signed ...

During a period when Panini was the only company making licensed basketball cards, you couldn’t find many LeBron autograph cards. That changed when LeBron signed with Topps this past year.