It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As manual ways and old lead generation platforms fail to be precise, LinkedIn AI agents are becoming a game-changer.

In building its AI-powered job search, now available to all users, LinkedIn chose to distill large models and improve its understanding of queries.

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul ...

In a profession traditionally reliant on referrals and reputation, the digital evolution of the legal sector has brought search engine visibility to the forefro ...

In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

The Smarter Web Company has raised £29.3m in a new share offer after its stock nearly tripled in a matter of weeks.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Learn how AI tools can boost productivity by 40%, generate leads, and transform your business with actionable strategies. AI ...

Enterprises must adopt an AI-first mindset, argues Mark Moffat of IFS, seizing the opportunity to embed AI into daily ...

French oil major TotalEnergies' subsidiary Saft has been selected to build a 1 gigawatt-hour battery energy storage system in ...