The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix's ad-supported tier has reached 70 million global monthly users. The streaming giant introduced the cheaper tier with commercials in November 2022 as one of its responses to slowing subscriber growth.

Is Netflix getting closer to traditional cable? More users than ever are choosing to endure ad breaks for a lower subscription price. Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers ...