A magistrate judge of the U.S. District Court for the District of Delaware today issued a Report and Recommendation to grant a motion by VideoAmp, Inc. to dismiss The Nielsen Company (US) LLC’s ...
Bradley became the first head of Amazon Air Cargo after its 2024 launch, leading the external air freight network buildout.
Every day, new apps emerge, catering to various needs. From managing finances to boosting productivity and even negotiating prices, the app market is overflowing. When it comes to money, the options ...
NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome ...
‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...
With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...
The Colorado Avalanche Hockey Club announced today the team has signed forward Tristen Nielsen to a two-year contract through the 2026-27 season. Nielsen, 25, signed an AHL contract with the Eagles on ...
Oct 17 (Reuters) - U.S. radio network Cumulus Media has sued ratings giant Nielsen in federal court, accusing it of illegally leveraging its dominance over national and local radio audience data to ...
Cumulus Media has filed a sweeping federal antitrust lawsuit against The Nielsen Company, accusing the ratings giant of “coercive conduct, strong-arm negotiation tactics, and restrictive terms” that ...
Hosted on MSN
Caitlin Clark drives 60% increase WNBA Finals viewership | New Nielsen ratings “Big Data + Panel”
Explore Caitlin Clark's influence on the WNBA, driving a 60% viewership increase. We analyze Nielsen ratings, discuss the impact on players and sponsors, and examine the future of women's basketball.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results