The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy growth until 2027.

Shrinking market share, weak demand and US tariffs prompt Puma to warn of annual loss Read more at The Business Times.

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus ...

German sportswear company Puma AG Rudolf Dassler Sport (OTC: PMMAF) may no longer be weighed down by its French parent company Kering S A/ADR (OTC: PPRUY). The French luxury goods group proposed to ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Adidas has hired former Puma CEO Bjørn Gulden as its new chief executive officer. Adidas shares spiked more than 20% after rumors and eventual confirmation of the hiring. Gulden faces challenges ...

Detailed price information for Puma Ag Rudolf Dassler Sport (PMMAF) from The Globe and Mail including charting and trades.