Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

The cocktail brings umami to happy hour. Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...

The ongoing Japanese matcha shortage has not been an issue in my home. Not because I don’t like matcha, but because I’ve been enjoying Korean matcha from Jeju instead. In addition to being more ...

Margaret Murray does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Drinking matcha has undoubtedly become a popular trend of late, but one woman has told Newsweek how her matcha obsession put her in hospital. Lynn Shazeen, 28, was introduced to matcha in May 2025, ...

Matcha, the powdered green tea drink hailed in the U.S. as the next big thing in food and beverage, is now pretty much everywhere — in the nation’s coffee chains and on grocery store shelves, mixed ...

Claims of hair loss have caused quite a stir amongst matcha fans. Many are taking to social media to talk about the green tea’s downsides, from unexpected shedding to extreme hair thinness, and it's ...