The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

KAPSARC introduces its first brand refresh since 2016, reflecting its evolution into a trusted advisory think tank locally ...

Swansea City is delighted to announce The Resin Co as the club’s official training wear partner for the 2025-26 season.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.