Graphic: Aden Max Juarez / Daily Trojan. Photos: Epic Games, Raph_PH / Flickr. Modified. Throughout the lifespan of this column, I’ve had numerous friends and readers ask me, “Aubrie, I know you write ...

Video games are more than choosing your favorite fighter or staying up late with your friends trying to win the final level and save the princess. They're a massive industry with a rich brand ...

Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is unveiling Ayzenberg Accelerate, anchored by fractional consultants with ...

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...

Deadpool and Wolverine is one of the most anticipated movies of the year, thanks in part to its clever (and widespread) marketing blitz. In addition to a wide variety of brands, the third Deadpool ...

CAA has hired video game marketing veteran Christopher Erb for a key post in the agency’s brand consulting division. Erb is the founder of Tripleclix, a strategic marketing firm focused on gaming and ...

Trap Plan, a large video game marketing company, admitted that it used multiple fake Reddit accounts to help promote a game called WarRobots: Frontiers, pretending to be “authentic” fans and players ...