The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

Updated: May 21, 2025 / 09:51 PM EDT KNOXVILLE, Tenn. (WATE) — Danny White becomes the first University of Tennessee AD to be named Athletic Director of the Year by Sports Business Journal.

KNOXVILLE, Tenn. — In less than four years, athletics director Danny White has orchestrated a transformation in sports at the University of Tennessee. The No. 9 Tennessee Football team is set ...

Tennessee finished sixth in the 2025 Directors' Cup, which marked its third straight top-10 finish under athletics director Danny White.

Tennessee AD Danny White announcing a stadium branding deal with Pilot on August 13, 2024. (Saul Young/The Knoxville News, via Imagn Images.) College Football ESPN By Andrew Bucholtz on 02/21 ...

Tennessee athletic director Danny White heard the news of Texas reportedly spending a pretty penny on their 2025 roster. In response, he wanted to reassure Volunteers fans around the globe that ...