So Hollywood is finally making a move to try to protect intellectual property from generative AI. Disney and Universal have together filed a lawsuit against Midjourney, the company behind one of the most popular AI image generators, over rip offs of characters and art styles from the likes of The Simpsons and Star Wars.

Disney and NBCUniversal are going after Midjourney, a generative-AI tool trained on internet data that can be used to make everything from silly memes to short films made entirely of AI slop. The two Hollywood companies filed a lawsuit against the self-funded startup in Federal Court on Tuesday “to stop its theft of their intellectual property.

Film studios Disney and Universal have sued Midjourney claiming that its image-generating AI is “a bottomless pit of plagiarism”. Although a movie industry case, it’s relevant to the music business too,

"Piracy is piracy, and the fact that it's done by an AI company does not make it any less infringing," said Disney general counsel Horacio Gutierrez in a statement. The studios claim Midjourney downloaded copyrighted content from the Internet using "bots, scrapers, streamrippers, video downloaders, and web crawlers" to train its AI model.