43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds

The Technology & Media Outlook 2026 report reveals that Gen Z is using social media platforms for news, a rise in microdramas ...
Media and Public Relations | Baylor University

Why TikTok Keeps You Scrolling: Baylor Research Explains the Science Behind Social Media Addiction

The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a ...
PetHelpful on MSN

Sleepy Golden Retriever Has Gained a Cult Following on TikTok

Pickles, in particular, has captured hearts because of his incredible amount of chill, sloth, and sleepiness. We've truly ...